SEO Tactics (secret) Marketing Services
Remember, every other online business competitor is trying for that top position in Google search results. However, only websites implementing Search Engine Optimization (SEO) tactics, fully optimized, with a clear understanding of all the elements required to achieve that position will be successful.
Is SEO Required?
Search Engine Optimization is the only way to build an online presence for your website brand. Your website organic ranking is similar to a train as it begins to move. It requires a tremendous amount of energy to create momentum, but once it does, it is difficult to stop.
How Can We Improve YOUR Online Sales?
We begin by understanding your online conversion goals, products, services, individual selling position, and market opportunities. We then perform an SEO review to gauge your website’s strengths and weaknesses.
Second, we assess your closest competitors, what market share they hold, their Google Rank, and what if anything they are doing correct or (incorrectly).
Internet Marketing Strategy
Last, we determine the best internet marketing strategy to help your website improve visibility and generate more new customers. We achieve this by addressing your site’s content for relevance, syntax, frequency of keyword phrases, including “natural” long tail keyphrases (Siri/Alexa friendly). Then check to make sure all backend functionality is search engine friendly.
"A well-optimized website retains its SERP position for years."
How it Works
Audit Plus a little Homework
We learn about your business, goals, vision, and branding presence. We evaluate your competitor’s websites content, keywords, sales funnels, and tactics. We then study your customers and review your past and current marketing approach before determining the next best steps.
Content is King
Search Rankings are graded by quality, relevant (directly related to your products/services) content, or copy. To achieve good SERP scores, you need to write useful, relevant, keyword rich, text, and articles that keep visitors engaged or answer questions.
We’ll help you create a social media calendar and scheduling of regular posts. We will aid you with content syndication, connect you to media outlets to help expand your audience, and help grow your website’s footprint. Additionally, we’ll identify potential partners and influencers to target for link-building campaigns and Public Relations outreach.
Optimize, Optimize and More Optimization
After we outline your strengths and weaknesses, we can develop a strategic plan. Updating website copy, improved header structure, cross-linking content between website pages, choosing the best keywords/phrases, and updating any technical backend functionality. Then writing excerpts, snippets, descriptions, page titles, canonical tags, and setting up any required for outdated or updated pages.
Website Analytics - Reporting
Track everything, measure, compare, measure again, then make adjustments based on intelligent website metrics. What sources are delivering the best ROI, where are the gaps, what does visitor behavior look like, how much time do they spend on pages, where do they exit? With detailed reporting, your online campaign’s short and long-term performance goals are continuously measured. Regular in-depth reporting lays out your campaign status and any results generated, providing you the option to make corrections where and when needed.
The Magnificent 7 Rules of SEO
Great SEO is the foundation successful digital marketing strategies are built on. Ultimately the goal is to acquire more customers and sales, not just followers, views, and “likes.” Our goal is to help you realize the best value for your marketing budget by leveraging the best tools available and providing a plan to get you there.
Build Brand Recognition
Security and Reliability
We cannot overemphasize the importance of building on a reliable platform. It is more cost effective to hire a professional web design firm to develop your site than to hire one to repair the old one.
Easy to Maintain
Preparing to Launch your Website
Our custom website packages provide you with the tools and support you need to achieve your business goals, with the added ability to scale your business. Even a small business can make a Giant Statement on the Web.