SEO Tactics (secret) Marketing Services
Remember, every other online business competitor is trying for that top position in Google search results. However, only websites implementing Search Engine Optimization (SEO) tactics, fully optimized, with a clear understanding of all the elements required to achieve that position will be successful.
Is SEO Required?
Search Engine Optimization is the only way to build an online presence for your website brand. Your website organic ranking is similar to a train as it begins to move. It requires a tremendous amount of energy to create momentum, but once it does, it is difficult to stop.
We begin by understanding your online conversion goals, products, services, individual selling position, and market opportunities. We then perform an SEO review to gauge your website’s strengths and weaknesses.
Second, we assess your closest competitors, what market share they hold, their Google Rank, and what if anything they are doing correct or (incorrectly).
Last, we determine the best internet marketing strategy to help your website improve visibility and generate more new customers. We achieve this by addressing your site’s content for relevance, syntax, frequency of keyword phrases, including “natural” long tail keyphrases (Siri/Alexa friendly). Then check to make sure all backend functionality is search engine friendly.
How it Works
Audit Plus a little Homework
We learn about your business, goals, vision, and branding presence. We evaluate your competitor’s websites content, keywords, sales funnels, and tactics. We then study your customers and review your past and current marketing approach before determining the next best steps.
Content is King
Search Rankings are graded by quality, relevant (directly related to your products/services) content, or copy. To achieve good SERP scores, you need to write useful, relevant, keyword rich, text, and articles that keep visitors engaged or answer questions.
We’ll help you create a social media calendar and scheduling of regular posts. We will aid you with content syndication, connect you to media outlets to help expand your audience, and help grow your website’s footprint. Additionally, we’ll identify potential partners and influencers to target for link-building campaigns and Public Relations outreach.
Optimize, Optimize and More Optimization
After we outline your strengths and weaknesses, we can develop a strategic plan. Updating website copy, improved header structure, cross-linking content between website pages, choosing the best keywords/phrases, and updating any technical backend functionality. Then writing excerpts, snippets, descriptions, page titles, canonical tags, and setting up any required for outdated or updated pages.
Website Analytics - Reporting
Track everything, measure, compare, measure again, then make adjustments based on intelligent website metrics. What sources are delivering the best ROI, where are the gaps, what does visitor behavior look like, how much time do they spend on pages, where do they exit? With detailed reporting, your online campaign’s short and long-term performance goals are continuously measured. Regular in-depth reporting lays out your campaign status and any results generated, providing you the option to make corrections where and when needed.
The Magnificent 7 Rules of SEO
Great SEO is the foundation successful digital marketing strategies are built on. Ultimately the goal is to acquire more customers and sales, not just followers, views, and “likes.” Our goal is to help you realize the best value for your marketing budget by leveraging the best tools available and providing a plan to get you there.
- Create useful relevant, interesting content that adds value.
- Enhance your users experience by understanding preferences for Video, Text, or Images.
- Optimize website speeds for desktop, mobile, ipad responsiveness across all connectivity.
- Beyond Google: Optimize for multiple search mediums. Alexa, Siri, Amazon, and Mobile Apps.
- Structured Data Markup Is Critical: Use structured data whenever possible to prepare for AI.
- Increase Expertise, Authority, Trustworthiness: understand that ‘quality’ comes with context.
- Leverage your social media by building viral content that sends visitors to your domain.
Security and Reliability
We cannot overemphasize the importance of building on a reliable platform. It is more cost effective to hire a professional web design firm to develop your site than to hire one to repair the old one.
Easy to Maintain
A well-designed site should be relatively easy to maintain. The software required to run websites is constantly evolving, much like your mobile phone’s operating system. Your website needs constant updates to keep up with servers, mobile apps, browsers, operating systems, and do it all securely. The ability to maintain your sites operating systems and security should be part of the initial design.
Easily Scalable
Out to Launch can provide you with a custom website designed to drive leads, increase visitor engagement, improve sales conversions, and give you a leg up on the competition.
Additional Benefits
The ability to connect your online store to social media channels, attract new visitors, and keep your followers engaged has never been easier or more cost effective. By adding email subscribes, follow us on social media options and newsletter incentive offers, your website provides an incredible arsenal of built-in marketing tools.
Preparing to Launch your Website
Our custom website packages provide you with the tools and support you need to achieve your business goals, with the added ability to scale your business. Even a small business can make a Giant Statement on the Web.
Out to Launch is on Your Side!
- Budget Friendly: A budget should not limit your business presence on the web. Our custom website packages will deliver quality results and competitive pricing.
- Best Represent Your Brand: Our design and development processes will help you define the best visual representation for your brand and message. We customize website builds to fit your business model, maximize sales while blending the importance of branded aesthetics with functionality and excellent user experience.
- Experienced Designers: Our experienced designer's build websites that best represent your brand and vision on the web. We also provide you with the training and tools to easily manage it after it’s built.
- Identify Business Goals: Your target audience, existing customer acquisition strategies, and how to adapt those to increase conversions online are all essential design elements.
- Built in Metrics: All web designs include built-in metrics, analytics tracking, and reporting on visitor source, acquisition, behavior, and flow. Website performance metrics will help you adjust to online marketing, product offers, services, and sales strategies.
- Essential SEO Elements: Each custom web design package includes essential SEO elements. XML sitemap creation/submission, Google Webmaster Tools account creation, Google Analytics, AWStats server-side tracking, Speed Optimization, and Security measures.